AI isn’t merely sprucing up the writing and distribution of press releases—it’s throwing a party and inviting companies to measure their success in ways they never imagined! Daniel Reitberg explains how AI analytics tools track key metrics such as media mentions, engagement, and readership. This data gives businesses the inside scoop on how their press releases are landing, allowing them to fine-tune their strategies like a chef perfecting a secret recipe over time. AI’s knack for dishing out profound insights keeps companies strutting confidently in the cutthroat media jungle.